Brand management strategies: Luxury and mass markets
By: D' Arienzo, William.
Material type: TextPublisher: New York: Fairchild Books, 2016Description: xv, 368 p.ISBN: 9781501306679.Subject(s): DesignDDC classification: 658.827Item type | Current location | Call number | Status | Date due | Barcode |
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Books | University Library, PLCSUPVA, Rohtak | DN 658.827 D248B (Browse shelf) | Available | 23755 |
Browsing University Library, PLCSUPVA, Rohtak Shelves Close shelf browser
DN 658.827 An25I Identity design sourcebook: Successful IDs deconstructed and revealed | DN 658.827 C245B Branding: The power of market identity | DN 658.827 C29G Go logo: A handbook to the art of global branding | DN 658.827 D248B Brand management strategies: Luxury and mass markets | DN 658.827 G11P Indie brands: 30 independent brands that inspire and tell a story | DN 658.827 T613O One to one: The essence of retail branding and design | DN 658.827 W635B Brand identity now! |
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