Advertising management: Includes sales promotion
By: Jethwaney, Jaishri.
Contributor(s): Jain, Shruti.
Material type:
TextPublisher: Oxford: Oxford University Press, 2018Edition: 2nd ed.Description: xxi, 651 p.ISBN: 0198074123.Subject(s): Visual ArtsDDC classification: 659.1
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University Library, PLCSUPVA, Rohtak | Reference | VA(R) 659.1 J51A(2) (Browse shelf) | C1 | Available | 4396 | |
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University Library, PLCSUPVA, Rohtak | VA 659.1 J51A(2) (Browse shelf) | C2 | Available | 4397 | ||
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University Library, PLCSUPVA, Rohtak | VA 659.1 J51A(2) (Browse shelf) | C3 | Available | 4398 | ||
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University Library, PLCSUPVA, Rohtak | VA 659.1 J51A(2) (Browse shelf) | C4 | Available | 4399 | ||
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University Library, PLCSUPVA, Rohtak | VA 659.1 J51A(2) (Browse shelf) | C5 | Available | 4400 |
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| VA(R) 658.8342 K96C(2) Consumer behaviour: The Indian context (concepts and cases) | VA(R) 658.83420954 M277U Understanding Indian consumers | VA(R) 659.1 B321A(5) Advertising management | VA(R) 659.1 J51A(2) Advertising management: Includes sales promotion | VA(R) 659.1 P192P Pandeymonium: Piyush Pandey on advertising | VA(R) 659.1019 Os1P Persuasion in advertising | VA(R) 659.152 M23G Grand stand 4: Design for trade fair stands |
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