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Advertising media planning: A brand management approach

By: Kelley, Larry D.
Contributor(s): Jugenheimer, Donald W | Sheehan, Kim Bartel.
Material type: TextTextPublisher: New York: Routledge, 2015Edition: 4th ed.Description: vii, 351 p.ISBN: 9780765640901.Subject(s): Visual ArtsDDC classification: 659.111
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