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1. New strategic brand management: Advanced insights and strategic thinking

by Kapferer, J.N.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London: Koganpage, Rep. 2015Availability: Items available for loan: University Library, PLCSUPVA, Rohtak [Call number: DN 658.8343 K141N(5)] (1).

2. Luxury fashion : A history of heritage brands

by Cox, Caroline.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Bloomsbury, 2013Availability: Items available for loan: University Library, PLCSUPVA, Rohtak [Call number: DN(R) 746.92 C839L] (3).

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